Big Success Starts with Big Thinking
We start with building a sound strategy, a roadmap for the future, to guide us on our journey. We equate failing to implement a sound strategic plan like building a house without a blueprint. The strategy defines your brand, your messaging, your customer targets and how to reach them.
At Big Chair Marketing, we apply big thinking to every idea, no matter how big or small. Our test, learn and apply methodology approach grows our ideas. We deliver powerful creative solutions that compel customers to take action.
Strategic Planning
There isn’t a cookie cutter approach to strategic planning; so what works for one client probably won’t work for another. That’s why we spend the time with each client to learn their business, understand their goals, and realize what’s important to them. Then we build a plan that fits into their business, their budget and their expectations.
Campaign Management
We run the campaign from start to finish. We design, develop and manage the process from end-to-end. Then we ensure the campaign gets out the door, on time and on budget, keeping you in the loop throughout the process. At the conclusion of each campaign, we provide all the necessary tracking and tools to let you know the success of the campaign and recommend next steps for continued success.
Search Engine and Web Optimization
Putting up a website doesn’t guarantee customers will find you; it requires a disciplined approach of optimizing a web site and using search engines to rank your web site. We apply this formula to maximize web site rankings.
Web Site Development
We partner with some of the most creative minds in the business, people who know how to design and build state of the art web sites to get you noticed. With our expertise in web optimization and their expertise in web design we deliver an amazing website experience that your customers will find delightful.
Direct Marketing
We create communications that encourage dialogue with customers, not just one way communications that get tossed into the garbage without a second glance.
Sales Collateral
Having the right materials to promote your product or service can often make or break sales and we deliver it in a way that will catch your customers’ attention and influence their decision to purchase with you.
Database Management
When it comes to helping you understand your customers, we help you see the whole picture. With today’s technology, we bring even the most sophisticated database techniques to business owners of every size. Data management and analytics doesn’t have to be intimidating when you have the right tools and resources available.
Segmentation
Not all customers are equal, we help you figure out which ones to market to, with the right message at the right time with the right offer.
Event Marketing
Ensuring the success of an event requires attention to detail and putting together the right team to let your target audience know your event is happening.
Process Improvement
We help our clients focus on aligning organizational structures, processes and people, while managing the risks associated with change. We partner with our clients by engaging in their environment, learning their business from the inside, making recommendations and process improvements.